1. Nobody thought that the company would lose a lot of money.
2. The company has decided to sell the factory in Leeds. 3. Our sales manager cannot get used to being an unsuccessful businessman.
| Noun | Adjective | Noun | Adjective |
| competition fashion availability | expensive | sense power | • • • reliable • t • dangerous |
| Упражнение 7. А. Назовите 20—25 ключевых слов и словосочетаний на тему «Marketing». |
В. Speak about:
1. The market leader in the motor car (computer) industry in our country, its market share and main competitors.
2. A car (computer) that has been launched lately.
Text 2
Какие преимущества предлагает Интернет в сфере банковских услуг? Прочитайте текст и найдите слова, означающие:
a sum of money to be paid in case of accident (loss, etc.), money in one’s account, money to be paid for lighting (heating in your house), a manner or way of doing smth., allow to.
Banking on a Web Lifestyle
According to Bill Gates, a well-known winner of MN Golden Certificate from Microsoft, within 5—8 years, and possibly much earlier, many people will manage their finances via the Internet. Each bank will put up Web pages that present its products in an easy-to-use fashion, making it simple for customers to manage money quite well electronically.
If you are a customer, your funds will move automatically to meet your needs. You will easily get answers to questions such as: Am I saving enough? Have I gathered all the information I need to file a tax return (налоговая декларация)? Am I keeping to my budget? How does this month’s electric bill compare to the bill for the same month last year?
These changes won’t come at the expense of the banking industry. On the contrary, the Web will let companies offer services that meet individual needs, which is an essential advantage.
Productivity improvements tend to produce many more winners than losers. Life gets better when people discover a fundamentally better way to do something important. That is why the Web is unlikely to dehumanize banking or anything else.
The Web will offer banks great opportunities, especially as their services expand to include insurance, advice and a broad range of investments. Some banks will offer to manage your assets (имущество, активы баланса) and provide you with credit. If your checking account balance (баланс счета) gets too high, the bank will offer to move funds into investments that have higher yields (процентный доход).
Banks will advise you to pay down credit-card balances or other loans (заем, ссуда), and let you do it with a click. They will know that if they do not give you this kind of advice and convenience, you are likely to take your business elsewhere.
The Internet is a tool of communication, a place for people as well as for extensive information.
Упражнение t. Дайте русские эквиваленты выделенным словам. Переведите предложения. Запомните ключевые слова и словосочетания.