1. Market is the total demand for goods.

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2. Market economy is one in which prices and quantities are determined by supply and demand.

3. Marketing is a theory and practice of large scale selling.

4. The marketing «mix» often referred to as the four Ps includes choosing the right product a company produces; selling it at the right price; using the right kind of promotion, i.e., the ways to make the product popular and well-known by advertising; making it available in the right place, where you sell the product and how it reaches the consumer, which is also known as distribution.

5. People who buy and use products are called consumers.

6. People who buy the products of a particular company are that company’s customers or clients.

7. One of the equal parts into which capital of a company is di­vided is called a share.

8. Market share is the % of a market that a company has, e.g., 25 % market share.

9. Market leader is the company or product with the largest market share.

10. Market research provides information about what people want, need and buy.

11. Profit is money made or gained in business.

12. You call the amount you have sold sales figures.

13. Sales target means the amount you would like to sell in the future.

14. The amount you hope to sell next two years is sales forecast.

15. Sales representative (usually sales rep) is a person who sells a company’s products.

16. The person who runs the sales or marketing department is called sales or marketing manager.

17. To launch a new product is to introduce a new car onto the market.

18. The main competitor is the most important company in the same market.

19. The idea that people have of the company is the image of the company.

Уиражиение 2. Подберите к словам в колонке А слова-партнеры из ко­лонки В.


В


А

1. buy

2. buyer

3. buying

4. sale

5. retail

6. export


a. seller

b. wholesale

c. increase

d. sell

e. demand

f. loss


 

 

7. supply g. selling

8. save h. import

9. profit i. purchase

10. reduce j. waste

Упражнение 3. Составьте возможные словосочетания глаголов из колон­ки А и существительных из колонки В.

A В
1. make a. the service
2. cut b. inefficiency
3. save c. goods
4. have d. commission (fee)
5. launch e. money
6. expand f. a profit
7. control g. a new product
8. collect h. prices
9. automate i. a share
10.reduce j. transaction
11. handle k. costs


Упражнение 4. Заполните пропуски словами:


 

market leader image customers buying sales figures sales forecast profit handle product consumers competitors price sales rep retail marketing

1. The company is interested in (1) ... this enterprise, but we find the (2)... to be too high. 2. The wholesale price is always lower than the (3) ... price. 3. Our marketing manager thinks the com­pany will not make as much (4) ... this year. 4. We do not (5) ... goods of that kind in this company. 5. Everybody was impressed with the (6)... for the new product. 6. What is your company’s (7) ... for the next year? 7. Our main (8) ... are going to take part in a (9) ... conference this week. 8. An experienced (10)... should have an excellent knowledge of his company’s (11)..., the needs of (12) ... in his particular market and, of course, the needs of their com­pany’s most important (13) ... 9. IBM is one of the (14) ... in the USA computer industry. 10. The (15) ... of a company is very im­portant in sales and marketing.

Уоражнение 5. Замените одно слово в каждом предложении так, чтобы все предложение приобрело противоположное значение.