Also read: How to Distribute eBooks on Online Platforms
3. The Important Role of Technology Platforms in Digital Publishing:
A technology platform that a publisher chooses is essentially the crux of his digital publishing strategy. Not only does it allow the publisher to create interactive eBooks and distribute them, it essentially defines their go-to-market strategy.
Whether a publisher wishes to distribute to institutions and libraries, or directly sell to end users through a web store or sell using a third-party marketplace, it is all defined by the capabilities of the platform.
While the above strategies are important for selecting the technology platform, in the ever-changing publishing landscape the publisher also needs to know which of his content is performing better.
As a publisher uses more and more additional elements, such as interactivities, HTML elements, audios, videos and more, they need to know the performance of these multimedia assets. Platforms such as KITABOO allow publishers to gather these data along with how the end users are using the content. The feedback is then used to create better versions of the eBooks.
Also read: 8 Highly Effective Digital Publishing Strategies
4. Why eBooks Would Go a Long Way:
With so much technology going into creating an eBook, the end user experience that an eBook offers is simply great. Apart from the usual benefits that an eBook offers, like being available anywhere and any time, the learning experience that an eBook provides can’t be matched by its print edition counterparts.
● Content in Context: The beauty of an eBook lies in its ability to provide curated content with the textual matter. They can be videos, audios and literally anything that provides the reader a better learning and reading experience.
● Search and Indexing: While indexing is more or less similar in both print and digital books, search feature makes an eBook more attractive. Not only are the results contextual, these results can take way more time if done on print book.
● Cloud Notes: eBooks allow users to create notes, highlight text, bookmark pages on their devices, and these notes and other user generated content gets saved on the cloud. The user can access them anywhere and on all devices, something which a print book was never able to achieve.
● Collaboration: What if as a reader you can share and collaborate with other users, from within the eBook. What if you can share comments and reviews about a topic in eBook with your social media friends, or with other students in the classroom? This is where collaboration is heading, powered by the rise of eBooks.