Television in Modern Life
Занятие №71 « Реклама нового продукта.»
1. Выучить слова : Advertising
| ||
| 2. Переведите письменно : Advertising is another invention of the 20th century. Some people find it annoying and useless, however, it certainly has its point. Advertising can be found everywhere nowadays: in newspapers, in magazines and brochures, on posters, on radio and TV, in Internet, simply everywhere. The main purpose of advertising is to sell the goods. From the other side, it’s a really effective way to let the people know about certain products. So it became obvious that businesses will profit from advertising, which is why we have so much of it. It’s an interrelated process: the more companies, the more advertisements. Advertising is not only the means of information, but also of communication. It’s the so-called interaction between clients and service organizations. First reaction to advertising in our country was relatively negative, although later it became a usual media content. TV ads were the most frustrating type of advertising. People were really annoyed when their favourite programs and soaps got constantly interrupted by useless ads. Besides, it seemed that they lasted forever. Later people got used to it and now it’s a normal thing to watch ads on TV. Moreover, there is a new type of annual award for the best commercial advertisement. One good thing about advertising is certainly the globalization. Today it’s easy to watch different commercials from all over the world and to understand what goods are produced in certain countries. |
3. Вставьте подходящие по смыслу слова: What is advertising ?
------------------------is a marketing tool used to raise public awareness of a certain object. The main purpose of advertisement is to gain an interest of a prospective client in ----------------------- .
Functions of advertisement
One of the main functions of advertisement is to attract -----------------to something. It is also used to maintain this interest and constantly remind us of a product or-----------------. Along with that, advertisement is a good way -------------people of a brand or a company.
Types of advertisement
With the development of mass media a lot of different types of ------------------------have appeared. Depending on-------------------------, advertisement can be political, commercial or social.
According to the place, it can be ----------------and indoor. -----------------------------on TV, radio and in newspapers is, without any doubt, something that everyone is familiar with.
Advantages and disadvantages
The main advantage of advertising is that it helps to generate ------------------- .Thanks to ---------------------we learn about new products and services.
On the other side, advertisement is beyond our---------------. We cannot fully eliminate it, because it is---------------------------.
Role of advertisement in our life
It is not just an economic role advertising ------------in our life. It influences on and forms our -------------and preferences. Besides, it makes us aware of a technological progress and development of other parts of our life.
4. Прочитайте текст и выпишите словосочетания: бытовая техника, новые технологии, улучшение потребительских и функциональных характеристик выпускаемой продукции, маркетинговые исследования, максимально соответствовать требованиям, экологически безопасные материалы, энергосберегающие технологии, а также современный дизайн, завоевать заслуженное уважение среди потребителей, все модели сертифицированы в соответствии с…, стандарты качества, незаменимые и надежные.
Our company is the leading manufacturer at European market of household appliances. The company uses new technologies aimed at improvement of consumer and functional characteristics of output goods. The professionals deal regular with market researches and offer the buyers those goods that will meet his requirements to the maximum. The producer uses ecologically safe materials, energy-saving technology, and also modern design. It helps production Scarlett to get the deserved respect among consumers. Our company presents kitchen appliances. They are kitchen processors, mixers, toasters, coffee makers, juicers, and microwave ovens. The Company Scarlett produces kettles, irons, and vacuum cleaners. Hairdryers, hair cutting sets are also products of this company. The customers know household appliances: fan heaters, stand fans. All models are certified according to Ukrainian and European quality standards. Buying these models you can be sure that they will be the irreplaceable and reliable assistants for many years. Would you like to buy these goods?
5.Прочитайте диалоги переведите выделенные отрывки письменно:
Диалог 1. “Покупка миксера”
– Good morning!
– Good morning! What can I do for you?
– I’d like to buy a present for my sister’s birthday. She is 20. Could you help me to choose a present?
– With pleasure. There is a wide choice of household appliances in our department. Look over there.
– I think something from kitchen appliances. It is a good present for birthday, isn’t it? I advice you to buy a Scarlett mixer. We have both a stationary mixer and a hand one.
– Show me a hand mixer, please.
– With pleasure. Here you are. The main requirements demanded from the modern kitchen appliances are its quality, functionality and ergonomic characteristics. Scarlett kitchen equipment is equipped with the up-to-date electronic functions and provides fast cooking exempting users from routine and hard work. Scarlett hand mixer has several operating modes. The "turbo" mode allows switching on maximal speed with pressing one button only that is especially convenient for beating of light creams.
– Could you detail about mixer?
– Of course. This mixer has modern design and energy saving. There are 7 speeds. You can use beaters for eggs and creams and dough hooks for mixing dough. Scarlett mixer is multifunctional. You can blend liquids and make cookie dough.
– I see. I’ll take it.
– Thank you very much.
– Thank you for your shopping.
Диалог 2. “Покупка чайника”.
- Good morning!
– Good morning! Can I help you?
– Yes, I’d like to buy a kettle. Have you got cordless jug kettles?
– Of course. We have a wide choice of kettles. There are Braun, Phillips, Tefal and Scarlett kettles. Shall I show you one of them?
– Can I see “Maxwell” kettle.
– Certainly. It is good choice. The model has an attractive design. The household appliances of the company “Maxwell” got the respect among consumers. They are not expensive but reliable. An electric kettle is the simplest but at the same time the most loved and demanded device of all kitchen appliances. Scarlett kettle helps a modern man to build up comfort at home and save precious time. The concealed heating element and a 360-degree base provide with an extra comfort. The kettle is easy to wash. The model is made of ecologically clean materials: plastic that allow saving perfect taste of water.
– I see. How much is it?
– 650 roubles.
– That price suits me. I’ll take this kettle.
– All right. Don’t forget to read carefully instruction manual before connecting your kettle. It is in Russian and English language.
– Thank you.
– Thank you for your shopping.
Диалог 3. “ Покупка фена ”
– Good morning!
– Good morning! What can I do for you?
– I’d like to buy a hair dryer for my girl-friend. But I don’t know what kind of hair dryer to choose.
– No problem. There are small hair dryers with fold handle and a large powerful. What do you prefer?
– Not very large but enough powerful.
– Then I advise you to buy Scarlett hair dryer.
– Could you show it me?
– Certainly. One can choose best performance for hair air-dryer and arranging. Everyone is able to fashion any hair style to his like. Scarlett household appliances will help you to look always well and alter your appearance subject to any fashion and mood. We offer you Scarlett hair dryer. Scarlett hair dryer – it means a modern design, high power and variety of accessories. One can choose best performance for hair air-drying and arranging, which keeps their natural beauty with adjustment of power and flow air temperature. It is easy to fix hairstyle with cool air function
– Well, how does it operate?
–You must read instruction manual carefully before using and keep important safeguards. First fully unwind the cord, then attach the concentrator and insert the plug into the power supply.
– I see. May I choose level of airflow?
– Of course. You can choose medium speed for more delicate drying and styling and high speed for quick drying and styling. – Very well. I’ll take it. How much does it cost?
– 350 hryvnias. Here is the warranting coupon. Please pay at the cash desk. Thank you for your shopping.
– Thank you for your help. Good buy.
Диалог 4. “Покупка утюга”.
– Good morning!
– Good morning! May I help you?
– Yes, I’d like to buy an iron.
– We have Scarlett iron.
– Well, I heard about this trademark. Is it English producer?
– You are right. Scarlett is a well-known company, which produces household appliances. Scarlett steam irons have everything to provide comfortable ironing: an ergonomic design of the handle and body, a convenient placement of knobs and regulators, a cord swivel protection, a cord storage compartment, a water beaker. Vertical steam function can help you to make clothes ironed without taking them off from a coat hanger.
– Oh, it’s very light.
– Yes, besides it has temperature setting pointer. You can choose temperature control for nylon or acetate, for wool, silk or blends, for cotton or linen.
– Are there other functions?
– Of course. They are steam ironing and self-cleaning.
– All right. This model suits me. How much is it? – 550 hryvnias.
– Could you give me an warranty coupon – Certainly. You can use it during 12 months. Household appliances Scarlet is provided with warranty maintenance in the service centers network all over the country.
– Thank you for help.
– Thank you for your shopping.
6. Составьте диалог между продавцом и покупателем, прорекламируй те свою продукцию, используя следующие фразы:
Tell me about this product, please. Расскажите мне об этом продукте, пожалуйста.
What can you tell me about this product? Что вы можете сказать мне об этом продукте?
Can you give me some information / details about this? Не могли бы ли вы предоставить мне информацию об этом?
What is special/unique about this? Что уникального (особенного) в этом продукте?
Let me tell you about... Позвольте рассказать о...
This is our newest product. Это наш новейший продукт.
This is one of our latest designs. Это одна из наших новейших разработок
It is made of... It is made of...
It can be used for... Его можно использовать для...
This contains... Он содержит...
This one features... Он обладает...
This is equipped with... Он оснащен...
This particular model... Данная модель...
This is priced at... Цена составляет...
Занятие №72 «Развитие телекоммуникаций»
1. Повторите (выучит)е лексику:
Vocabulary:
| telecommunication — телекоммуникация, дальняя связь; телефон, телеграф, радио to develop — развивать, совершенствовать to deny — отрицать, отказываться от . cell phone — мобильный телефон exchange — обмен permanent — постоянный tool — инструмент effectively — эффективно to consider — считать, полагать operator — оператор to provide — обеспечивать, снабжать network — сеть, система subscriber — подписчик, клиент to receive — получать, принимать, воспринимать facility — рЬоборудование, аппаратура, приспособления to augment — увеличивать, прибавлять invention — изобретение to expand — расширять, увеличивать installation — установка, размещение to grow (past grew, p.p. grown) — расти, увеличивать | gradually — постепенно, понемногу to compete — конкурировать, соревноваться contribution — содействие, вклад wireless — беспроволочный, дистанционный outbreak — (зд) внезапное начало to establish — основывать, создавать valuable — ценный, полезный supplement — дополнение, добавление immediate — внезапный, безотлагательный, немедленный influence — воздействие, влияние to broadcast (past broadcast, p.p. broadcast) — передавать в эфире, вещать interval — промежуток, интервал infrastructure — инфраструктура electricity — электричество microwave — микроволновый transmitter — предатчик boon — благо, дар; перимущество, удобство remote — отдаленный, далекий benefits — услуги, выгоды, привилегии terrestrial — земной, наземный |
2. Прочитайте текст и выпишите из него словосочетания:
Не можем отрицать, средства связи, информационная эра, ключ и двигатель прогресса, совершенные средства информационного обмена, процесс постоянного развития, беспроводные средства связи, позволяет более эффективно использовать рабочее время, оператор мобильной связи, связьустановка телефонов высокого качества, ассортимент предоставляемых услуг, клиент сети, подключиться к интернету, начали конкурировать, развитие радио, радиовещание, часть инфраструктуры, низкие тарифы, большое число пользователей, проводить дорогостоящий кабель, новые услуги связи, онлайновые библиотеки, персональные компьютеры.
Developing of Telecommunications
We can not deny the role of telecommunications in our life. The Internet, phones, telegraph, cell phones, radio, television are all the means of communication or telecommunication. Nowadays we live in information era, when information is the key and engine of progress. Our society needs perfect means of information exchange that is why all types of telecommunication are under the permanent developing.
Currently hundreds of millions of people use wireless communication means. Cell phone is no longer a symbol of prestige but a tool, which lets to use working time more effectively. Considering that the main service of a mobile connection operator is providing high quality connection, much attention in the telecommunication market is paid to the spectrum of services that cell network subscriber may receive.
Today we can easily connect to the Internet using our cell phone or to take a picture or to take a short movie, using our video cell phone.
Late in the nineteenth century, communication facilities were augmented by a new invention — telephone. In the USA its use expanded slowly and by 1900 the American Telephone and Telegraph Company controlled 855,000 telephones.
After 1900, telephone installations extended much more rapidly in all the wealthier countries. The number of telephones in use in the world grew at almost 100 per cent per decade. But long-distance telephone services gradually developed and began to compete with telegraphic business. A greater contribution to long-range communication came with the development of wireless technology.
Before the outbreak of the First World War wireless telegraphy was established as a means of regular communication with ships at sea and provided a valuable supplement to existing telegraph lines. In the next few years the telephone systems of all the chief countries were connected with each other by radio. Far more immediate was the influence that radio had through broadcasting and by television, which followed it at an interval of about twenty-five years.
Telephones are as much a part of infrastructure of our society as roads or electricity, and competition will make them cheaper. Losses from lower prices will be countered by higher usage. Most important of all, by cutting out the need to install costly cables and microwave transmitters, the new telephones could be a boon to the remote and poor regions of the earth. Even today, half the world's population lives more than two hours away from a telephone.
Satellite phones are not going to deliver all their benefits at once.
Lots of other new communication services — on-line film libraries, personal computers that can send video-clips and sound-bites as easily as they can be used for writing letters, terrestrial mobile-telephone systems cheap enough to replace old sets — are already technically possible.
3. Ответьте на вопросы по тексту письменно
Questions:
1. What means of telecommunication do you know?
2. Why do we try to develop all types of telecommunication?
3. Can we connect to the Internet using our cell phone today?
4. What was invented late in the nineteenth century?
5. What technology made a great contribution to a long-range communication?
6. Was there wireless telegraphy as a means of regular communication before the outbreak of the First World War?
7. What new telecommunication services do you know?
4. Переведите текст письменно, предварительно вставив недостающие предлоги ( сначала вставьте в английский текст предлоги, а потом дайте перевод на русский язык):
Telecommunication is the exchange ---- signs, signals, messages, words, writings, images and sounds or information ----- any nature ---- wire, radio, optical or other electromagnetic systems. Telecommunication occurs when the exchange ---- information between communication participants includes the use ----- technology. It is transmitted ------ a transmission medium, such as over physical media, ----- example,----- electrical cable, or via electromagnetic radiation------ space such as radio or light. Such transmission paths are often divided------ communication channels which afford the advantages of multiplexing. Since the Latin term communication is considered the social process ----- information exchange, the term telecommunications is often used ------ its plural form because it involves many different technologies.
Early means ----- communicating over a distance included visual signals, such as beacons, smoke signals, semaphore telegraphs, flags and optical heliographs. Other examples ----- pre-modern long-distance communication included audio messages such as coded drumbeats, lung-blown horns, and loud whistles. 20th- and 21st-century technologies ------ long-distance communication usually involve electrical and electromagnetic technologies, such as telegraph, telephone, and teleprinter, networks, radio, microwave transmission, optical fiber, and communications satellites.
A revolution----- wireless communication began ----- the first decade of the 20th century ----- the pioneering developments ---- radio communications ----- Guglielmo Marconi, who won the Nobel Prize ----Physics in 1909, and other notable pioneering inventors and developers ---- the field of electrical and electronic telecommunications. These included Charles Wheatstone and Samuel Morse (inventors of the telegraph), Alexander Graham Bell (inventor of the telephone), Edwin Armstrong and Lee de Forest (inventors of radio), as well as Vladimir K. Zworykin, John Logie Baird and Philo Farnsworth (some of the inventors of television).
Занятие 73 «Телевидение - достижение 20 века.»
1. Прочитайте определения и определите слово, к которому оно относится:
( Read the definitions and say what it is).
| a) An advert b) The Internet c) A music programme d) A quiz e) A soap opera f) Sports news g) A talk show h) A weather forecast |
2. Прочитайте текст и переведите его устно.
Television in Modern Life
Television is a huge broadcasting corporation. It broadcasts a variety of programmes on various channels, a lot of people of different professions are involved in it. But television influences people and their life.
Television nowadays has become one of the most important mass media. It informs, educates and entertains people. It influences the way people look at the world and makes them change their views. In other words, mass media, and especially television, mould public opinion.
Millions of people like to watch TV in their spare time. The TV set now is not just a piece of furniture. It is someone who is one of the families.
A Scotsman, John Logie Baird, transmitted the first television picture on 25 October 1925.
The first person on television was a boy who worked in the office next to Baird's workroom in London.
In 1927 Baird send pictures from London to Glasgow. In 1928 he sent pictures to New York and also produced the first colour TV pictures.
A first-rate colour TV set and a video cassette recorder have become an ordinary thing in the household today.
Modern television offers the viewers several programmes on different channels. Such as:
Soap opera: a programme often on two or three times a week, which follows the lives of a group/community of people. The stories are often exciting, dramatic and hard to believe.
Quiz show or Game show: individuals, teams or families who answer questions or play different games against each other. The winner gets a prize, e.g. a car, a holiday, money.
Chat show: a programme where a presenter talks to famous people about their lives and careers, sometimes there is music as well.
Documentary: a film with factual information, often analyzing a problem in society.
A series: a number of programmes about the same situation or the same characters in different situations. This may be a comedy series or a drama series.
Current affairs programme: a programme about today's social/political problem.
In addition to regular newscasts you can see plays and films, operas and ballets, and watch all kinds of contests, quizzes, and sporting events. You can also get a lot of useful information on the educational channel. A good serial (perhaps, a detective story or a screen version of a classical novel) can keep the whole family in front of the telly for days, and don't we spend hours and hours watching our favourite football or hockey team in an important international event?
Television most definitely plays a very important part in people's lives. But is this a good thing or a bad one? Haven't we become lazier because of television? Don't we go out less often than we used to? Don't we read less?
We tend to view more and listen less, as time goes on. Take, for example, meetings between famous people in various walks of life. We like seeing the people taking part in these discussions. Merely hear their voices is not quite the same thing.
We also like to watch television programmes dealing with animals and birds and all kinds of living things in their natural surroundings, as well as to watch sporting events in actual progress. Above all, we love seeing dramatic entertainments of all kinds; the plays of many leading dramatists; dramatised versions of the works of famous novelists; lovely one-act plays, comic turns, and amusing episodes of all sorts.
We can hear symphony concerts, operas and oratorios and popular melodies all transmitted with lifelike clarity. We have an opportunity of hearing well-informed talks on archeology, history, geography, science and technology. We hear critics talking about new books, films, plays, works of art. We hear living poets reading their own poems.
Many people have forgotten what the world was like before TV. But today television plays a very important role in people’s lives. It is one of the means of information, entertainment & education. But we watch TV so much that it begins to dominate our lives.
3. Circle the correct answer (выберите соответствующий ответ из трёх предложенных и запишите в виде двух цифр):
- Why is TV viewing the most popular leisure pastime?
1. People have much free time
2. TV channels show a lot of programmes
3. It is the only hobby in our country
- Why do a lot of people enjoy watching soaps?
1. They haven`t seen anything else
2. Soaps show life realistically
3. Their story lines are entertaining
- What are bad points of television?
1. Amount of smoking in the films
2. A variety of educational programmes
3. Feature films about the life of outstanding people
- Why do we have to watch commercials on TV?
1. TV companies get most of their money from advertising
2. TV companies don`t have enough programmes to show
3. People like to watch commercials most of all
- Who are TV addicts?
1. People who don`t like to watch TV programmes
2. Lazy people
3. People who like to watch TV most of all
4. Прочитайте и переведите (письменно) высказывания знаменитостей о роли телевидения и заполните таблицу (на английском языке) о преимуществах и недостатках телевидения :
K. Ernst: Television is the most popular leisure pastime. It’s not surprising, because TV channels show a great variety of programmes: documentaries and feature films, comedies, soaps and police series, concerts and talk shows.
D. Krilov: Television extends our knowledge about the world in which we live. Millions of people can see different lands, new plants, unusual animals and birds, mountains and valleys.